Welcome To Gaines Jewelers
Since 1935
Gaines Jewelers (formerly called George L. Gaines after its original owner) has been a family-owned jewelry business in downtown Lakeland for over 85 years. Originally opened as a watch repair shop, George Gaines and his wife Doris elevated their business into a bridal, giftware, and jewelry store.
New Ownership
In December 2017, Gina and Dean Saunders, both longtime Gaines customers, purchased the store and changed the name to Gaines Jewelers. Gina and Dean moved to Lakeland in 1983 after graduating from the University of Florida and getting married Dean went to work with then US Senator Lawton Chiles and Gina taught school. Dean currently owns Saunders, Raulston, and Dantzler Real Estate, a local real estate company.
Celebrate Every Day
Gina and Dean wanted to continue to be able to shop at their favorite store and have it continue its legacy as a generational business. The most impactful factor in the final commitment to purchase the business was news of Gina’s remission after battling stage 3 Ovarian Cancer. After 6 months of intense chemotherapy and endless amounts of prayer and support from her family and community, the news of being in remission was something to be celebrated - so Gina did just that.
Purchasing the store was her way of ‘celebrating every day’ - she loves and finds joy being a part of not only a legacy business but also being a part of all of our customers' special moments to be celebrated.
Explore Our Shop
View more inside the shop and come and visit us to Celebrate Every Day!
Gift Wrapping Services
We have a wide variety of gift wrapping options perfect for every occasion!
Bridal & Giftware
We have a wide variety of table settings, linens, gifts and more!
Baby & Children
Find the perfect gift or item to welcome a newborn or to celebrate a birthday!
